Lead Buyer Playbook

The Enterprise Guide to Buying and Converting Leads Profitably

Last Updated: November 5, 2025

Table of Contents

The Enterprise Lead Buying Landscape

Becoming a Lead Strategist

Markets, Pricing, and Unit Economics

How Leads Are Made

Data Validation and Fraud Controls

Compliance Without Myths

The 20%+ Contact Rate Formula

Speed-to-Lead Systems for Enterprise Scale

Omnichannel Outreach Playbook

Building Trust Quickly

Sales Cycle Acceleration Framework

CRM and RevOps That Don't Leak

Lead Mix, Forecasting, and Budget Allocation

Sales Enablement for Lead Buyers

Conclusion: The Lead Strategist's Journey

© 2025 Bill Rice. All rights reserved.