Lead Buyer Playbook
The Enterprise Guide to Buying and Converting Leads Profitably
Table of Contents
1
Chapter 1: The Enterprise Lead Buying Landscape
2
Chapter 2: Becoming a Lead Strategist
3
Chapter 3: Markets, Pricing, and Unit Economics
4
Chapter 4: How Leads Are Made - Channels and Quality Anatomy
5
Chapter 5: Data, Validation, and Fraud Controls
6
Chapter 6: Compliance Without Myths
7
Chapter 7: The 20%+ Contact Rate Formula
8
Chapter 8: Speed-to-Lead Systems for Enterprise Scale
9
Chapter 9: Omnichannel Outreach Playbook
10
Chapter 10: Building Trust Quickly
11
Chapter 11: Sales Cycle Acceleration: The 40-50% Reduction Framework
12
Chapter 12: CRM and RevOps That Don't Leak
13
Chapter 13: Lead Mix, Forecasting, and Budget Allocation
14
Chapter 14: Sales Enablement for Lead Buyers
15
Chapter 15: Practical Lead Scoring
16
Chapter 16: Analytics and Attribution That Inform Spend
17
Chapter 17: Tests That Actually Move Numbers
18
Chapter 18: AI You Can Use This Quarter
19
Chapter 19: Build vs Buy: Compounding Effects
20
Chapter 20: Content, SEO, and Referral Programs
21
Chapter 21: CLV and Database Monetization
22
Chapter 22: Closing Frameworks That Work Across Industries
23
Chapter 23: Mortgage and Real Estate Investors
24
Chapter 24: Insurance and Healthcare
25
Chapter 25: Solar and Home Improvement
26
Chapter 26: Education
27
Appendix A: Predictive AI Lead Scoring and Agent Mapping Implementation Framework